Twitter is one of the most commonly used forms of social media. According to DMR, the estimated total number of Twitter registered users is 1.3 billion, and the number of people who actually use Twitter is around 320 million. Twitter is a great tool that businesses can leverage in order to get their name and ideas out to consumers in a concise, yet effective way.
This semester, our Public Relations Writing course spent the semester tweeting about various public relations and Marquette related topics, in order to establish our professional “digital footprints” and our own brand. At the beginning of this process, I followed several public relations and Marquette Twitter accounts, such as MarquetteU, MUTribune, mashable, PRDaily, mediapost, Adage, PRSA and problogger. After I did this, I noticed several public relations professionals starting to notice me and my posts. Many of them even followed me. That put me well on my way for my future professional career in public relations, so I thought this process was very professional.
I have always believed that social media is very effective when it comes to public relations. Public Relations is defined as “the professional maintenance of a favorable public image by a company or other organization or a famous person”. Social media is a great, free way for companies to put out their content in unique, engaging ways that will reach consumers. Twitter also gives consumers a chance to engage with companies, which can be extremely valuable.
Social media is an excellent way for companies to reach consumers, because so many people use it. It will be interesting to see how companies continue to use Twitter and other forms of social media in the upcoming years.