Instagram is quickly becoming the most popular free photo sharing and social media platform. It allows members to upload, edit and share photos with other members through Instagram, but also through email and other social media sites such as Facebook, Twitter and Tumblr. Instagram has editing features that include digital filters, rotations and borders. This trend of Instagram is very interesting to me. It was the first photo sharing site that truly blew up quickly, and it’s still continuing to grow today. Forrester Research even found that Instagram generates 120 times more engagement per follower than Twitter, which is very intriguing to me.
Instagram is personally my favorite of all of the social media sites. I love being able to look at my friends’ and family’s Instagram posts, as well as see the posts of my favorite celebrities, such as Ashton Kutcher, John Stamos and Reese Witherspoon. It makes me feel like a part of their lives, because I am seeing pictures of things they are doing as opposed to just seeing the words on a platform like Facebook. In my opinion, pictures are much more personal and interesting than just words. I think the quote “A picture’s worth a thousand words” speaks volumes in the success of Instagram.
Organizations can benefit from Instagram in multiple ways. First, Instagram for Business can provide ways for businesses to connect with their customers. They can listen to customer feedback through comments and make relationships with their audiences these businesses want to reach. Possible ways this can happen is that businesses, depending on what they are selling, can post a picture of a new product or service, and get feedback online. They can also engage customers in this way as well.
Instagram also provides businesses a way to learn about what kinds of things their customers like, so they can use that information to their advantage. Additionally, Instagram gives businesses a relatively easy way to gain more customers. They can use hashtags to attract different people to their page. Finally, businesses can generate sales by using Instagram. When customers actually see the picture of what they are being sold, there is a much higher chance of audiences remembering that product or services and buying it in the future.
Overall, Instagram is an excellent PR, marketing and communication tool that offers businesses a chance to attract more customers and engage with their current ones. Instagram is popular for a reason, people like to see pictures. It would be wise for businesses to jump on this opportunity!